“Full service” agency Mindshare have launched a re-brand this week and are taking flak for an unnecessary and expensive redesign. This wouldn’t be at all unusual but in this case the criticism is coming from other West End agency chiefs rather than those of us in the trenches who boggle at spending quarter of a million on a couple of coloured circles.

We’re used to statements such as “The flow of colour symbolises the flow of creativity across the business and the segmentation mirrors the bringing together of specialist expertise within Mindshare’s ‘open source’ approach to client business which enhances a platform neutral approach” being applauded by brand pseuds, but when the people you share Cristal and a certain other C product are laying into you with comments like “I am really struggling to see the point of this” you know you’ve had your nose in the trough a bit too much.

Still, we’re used to seeing this kind of nonsense and wouldn’t pass comment if it weren’t for the fact that Mindshare recently launched an SEO division, headed up by Carolyn Watt who commented “It’s no longer about building a site or technology, it’s about positioning brands in the digital space”. Well sorry Carolyn, but there’s still some elements of building a site that are important for SEO, and not replacing your entire website with a single GIF is one of them.

Does Mindshare’s SEO division have any voice in the company, or was this done with their blessing? Either way it’s hardly what you’d call best practice (though probably no worse than their previous flash based site) and goes to show that big brand agencies aren’t always the best choice when it comes to specialist services.

In the interests of fairness and balance I did try and find out some more about their SEO services on their other website, www.mindshareworld.com, but gave up the fourth time I got an internal server error.

During the taping of Wednesday’s show  Letterman told the audience that McCain had called him personally to say sorry for not showing up he couldn’t appear because he was going to the airport to get back to Washington. hmmmLetterman found out that McCain was giving Katie Couric  just a few blocks away at the CBS News headquarters a last-minute exclusive interviewhere is the Letterman and Mccain video that went out :

But is it really that bad Letterman or CBS news ?? ( I wouldn’t have let Letterman Down if I thought he could find out lol )DaveN

Ok we have been building a overlay for Chrome, Firefox and IE, while it’s still been built anything I should think about adding ?

The  Google Toolbar isn’t just for searching the internet, I will say that again the Google Toolbar isn’t just for searching the internet !”

SpellCheck, AutoFill, WordTranslator, AutoLink, Send with Gmail

and this is  just the Google toolbar, what about greasmonkey support and all the other toolbars out there, so please stop emailing me things like “you just have to search in the big box, google cleverly added the 2 together” that advice SUCKS MONKEY NUTS and you surely have no clue what you are talking about !

hey Chrome user go check www.photosynth.net  before telling me it works with everysite

DaveN

Why would Google allow me to add other peoples sites to my Webmastertools Dashboard and even thou I haven’t verified that I own or have access to that site they started sending me messages in my message center, It would have been nice if they had sent me a message about the penalties that my blog had picked up last week ! ;)