I was hoping to get over to Stockholm for SMX, (btw you can get 10% off if you visit this site and tell him “Dave sent yer” ;))

Ok so what new? The Dragons Den show seems to have had an effect on gaming sites wanting to get a face lift from Bronco, so that team is pretty busy,

Next week I fly to Redmond and will update you when I get back.. also finished Halo3 again ! this time I will update my gamertag

the person to beat I guess is Jenstar.

Then the week after, it’s SMX London, where I’m hoping to meet up with Gaming Alerts again and possibly the Dragon, Theo.

Dave

So you have decided to facilitate content creation?

But which content management system to use? The options available from open source and free software is vast. With today’s websites moving over to CMS so that client’s can control the publishing and flow of their information resources and implement accessibility at the same time, which CMS system should we in the SEO community promote?

The system should offer adequate site structure and unique titles with the clear URL generation and valid HTML, how about ALT text for images too?

Are the commercial CMS products out there better than the freebies?

Dan Horton SEO

Gaming the search engines. The transference of social community power to your website can be more effective than gathering large numbers of back links from relevant authority sites.

How so ?
Like a high velocity directional electron beam targeted at your site a social networking laser beam can then trigger a catalytic reaction of traffic from other sources. News travels fast within the social communities like a particle accelerator with great amounts of kinetic energy.

Imagine the following all bundled up: Stumbleupon, Digg, Myspace and Facebook in your laser gun and it’s ultimate ability to power you up the Serps.

More and more focus will be on the social networks in months to come. I see Stumbleupon has opened itself up and Myspace is actively encouraging development with its open source.

All the links on my blog are now straight forward links, Please don’t make me ban you :)

DaveN

Ok this is driving me crazy, all I want to do is have the account running in both Adwords and Adcenter. I have spoke to Will at distilled.co.uk about his adwords to adcenter converter which is pretty damn close to what I want.. but here is my top 3 problems and I guess so many people have the same issue ..#

1) lazy PPC management companies
2) lazy PPC management companies
3) lazy PPC management companies

seriously, I have just taken over an account that’s spending 360,000usd on PPC, I added the account to myclient center but when i asked for the adcenter login details the client said they didn’t have any budget for adcenter because adwords used it all ..

So I asked what was the conversion like between Google and Adcenter.. the client just didn’t know, they had never tested it because google could supply them with all the traffic their budget could buy, the agency was happy to setup one account and that was it, in fairness the agency setup a monster account 5 Campaigns with 90 active adgroups with 30-40 keyword sets all using {keyword:fallback}, and this is my issue. where Will’s program handled most of the stuff I did ask him to modify it which he did for me. but we still have these issues

1. it can’t yet cope with embedded DKI e.g. ‘buy {keyword: default}’ - this gets replaced in its entirety by {param2} or {param3} (see below)

2. G has various options for capitalising the keyword part - there are only the param2 and param3 places to store dynamic data in the AdCenter upload so I have used those for what I think are the most common ones: Keyword and KeyWord - if you have KeyWord in the G account, it translates it to KeyWord (stored in param2). All other capitalisations get Keyword (stored in param3).

3. M lets you specify default fallback text at the keyword level. G’s is at the ad level. I therefore use a truncation of the keyword phrase to 25 characters. This could be utter rubbish, so I also have an option to input it at the ad group level which gets applied to all kw in the M upload

ok LAZY PPC MANAGEMENT COMPANIES..

1) Because google can send you all the traffic your client needs does not mean that that’s all you should do
2) Setup for the client XLS sheets with out the special Codes unique to any given ads system
3) Test the budget across many ad delivery systems, MSN, Yahoo, Google, Miva etc etc and test the ROI you might just be surprised
4) start working for your clients not for how much money you can make has quick has possible.

DaveN .. rant over